Well, I am sure that Dr. David Lewis, the Neuromarketing pioneer, would not like people calling Neuromarketing “a Fad” since he has spent 30 years studying the scientific facts that support this relative new science. Actually, would be a great idea, if everyone who is posting comments on this topic, visit Dr David Lewis website and get informed about the beginning of his research and how he developed a computer program called mind scan which reads on real time the brain waves when people are observing for the first time a TV commercial. He created a simple graph called “The Index of Cortical Arousal” where it can be found which objects are more attention grabbing than others. He got important conclusions out of it that now are being used for many companies. It is a whole science that still has much to offer.

Reference:

 http://www.drdavidlewis.co.uk/neuromarketing.html

Neuromarketing: An emerging discipline that can help balance the world!

How I see Neuromarketing is as more sophisticated, automated and technologically oriented strategy of Marketing. Historically the intention of marketers has been capture the sensitive side of customers to induce them to buy things. The all new trend that uses odor recognition or brilliant colors to create an attractive environment during shopping is just an updated version of the former marketing techniques such as the ad-driven campaigns where the words used on it or the ad’s size were determinants.

Everything seems to be a balance. The new technology and global communication have allowed customers find faster and in an accurate way the perfect match of products or service for their needs. It would not be logical that in this fast-pace world of innovation, marketing does not align with it. Moreover, we are going to create a new caste of educated consumers who are going to be able to distinguish their needs vs. what they want and also be aware of the existence of these novel techniques to hook up audience for particular product. As in others science such as sales, people has the final decision over a purchase, they can read your mind, induce you to decide between two similar goods, but at the end of the day, I believe in the right judgment of the smart customers.

  This emerging discipline can help companies and even entire nations to reach a better performance in their economies and getting a more realistic forecast of the consumer behavior and setting their production levels and inventories accordingly. Nothing bad can result from this original approach of vendors and scientists.  The history has shown that science has been used in a positive and rational way, if that was not the case we would have already clone ourselves to do our jobs at work while we were lying on the beach enjoying the landscape. I am positive that with a lucid use of the neuromarketing the whole system, meaning develop and developing countries, is going to be beneficial for everybody. It can be improve the usage of the world’s resources and get a perfect balance.

So, let’s support Neuromarketing !!

Welcome to the Green Marketing Challenge blog!

In this blog you will find all the new trends in marketing and their applications onto the real world, and how companies are combining marketing with social responsibility (researches, links, articles, news, interviews, etc). How marketing works along with the environment issues and people new consciousness about the earth.  Comments from professionals and experts in the marketing arena will be also post at this green but multicolor blog (multicolor word accounts for the spectrum of the marketing rainbow). The goal is challenge the new era of marketing and its followers to do the best but still be aware to the future generation.

Enjoy posting your comments and thoughts!

MGAP