Well, I am sure that Dr. David Lewis, the Neuromarketing pioneer, would not like people calling Neuromarketing “a Fad” since he has spent 30 years studying the scientific facts that support this relative new science. Actually, would be a great idea, if everyone who is posting comments on this topic, visit Dr David Lewis website and get informed about the beginning of his research and how he developed a computer program called mind scan which reads on real time the brain waves when people are observing for the first time a TV commercial. He created a simple graph called “The Index of Cortical Arousal” where it can be found which objects are more attention grabbing than others. He got important conclusions out of it that now are being used for many companies. It is a whole science that still has much to offer.

Reference:

 http://www.drdavidlewis.co.uk/neuromarketing.html